Netflix has announced another price hike on most of its subscription plans following a record peak of over 302 million subscribers achieved in Q4 2024. The reported increase will affect many plans in the U.S., Canada, Portugal, and Argentina, with the ad-supported tier rising from $6.99 to $7.99, standard ad-free from $15.49 to $17.99, and premium from $22.99 to $24.99 per month. The service's earnings report boasted a 16% increase in revenue year-over-year, signaling robust subscriber growth despite the upcoming price changes. Netflix stated that the adjustments are necessary to reinvest in programming and provide more value to members, which has led to a cumulative increase in prices over the past few years.

Netflix is raising its subscription prices to continue investing in programming and enhance the overall service experience for its members. This strategic move follows a significant increase in subscriber numbers, enabling the company to sustain growth while improving their offerings.

Netflix has been a dominant force in the streaming industry since its inception as a DVD rental service in 1997. As it transitioned to streaming in the late 2000s, it became a pioneer of original content with successful shows like "Stranger Things" and "The Crown," contributing to its massive subscriber growth. The introduction of an ad-supported tier in 2022 aimed to capture a broader audience and diversify revenue streams, which has influenced the need for continual price adjustments to maintain its extensive content library and user experience.