Ubisoft Stocks Slump as Analysts Slash Star Wars Outlaws Sales Outlook

Ubisoft's financial outlook has dimmed following the release of Star Wars Outlaws, the first open-world Star Wars game, which launched on August 27, 2024. The company's shares dropped 12.6%, reaching a near 10-year low of 15.22 euros. Analysts suggest that despite favorable reviews, the game has underperformed in sales, leading analysts to lower expectations from 7.5 million to 5.5 million units for the current fiscal year. Critics have pointed out that while the game offers engaging exploration and a fun heist narrative, it suffers from simple stealth mechanics, repetitive combat, and launch bugs. Ubisoft's struggle isn't limited to Outlaws, as its free-to-play title Xdefiant has also seen weaker interest post-launch. The company's near-term success now hinges on the upcoming Assassin’s Creed Shadows, set to release in November.

Sales expectations for Star Wars Outlaws have been lowered to 5.5 million units for the current financial year, down from the original estimate of 7.5 million units.

Star Wars Outlaws is significant as it marks the first entry into the open-world genre for the beloved sci-fi franchise. Developed by Massive Entertainment, the game allows players to experience life in the Star Wars universe, navigating through vibrant planets, engaging in thrilling heists, and encountering iconic characters. Despite its critical acclaim and hype surrounding its launch, its sales have not met projected benchmarks, which raises concerns about the game's long-term impact on Ubisoft's financials and future IP releases in the genre.