Disney+ is set to bring a taste of nostalgia to its streaming platform by introducing 24/7 genre-based channels with scheduled content and commercial breaks. Reports suggest that this service will be similar to traditional cable TV, offering continuous streams of selected Disney genres, including options such as National Geographic and continuous animated Disney films. Unlike the current ad-free experience, subscribers will watch scheduled broadcasts disrupted by advertisements. This concept aligns with streaming trends as other services like the horror-focused streaming platform and the Criterion Channel have also recently added similar features. No official release date for Disney+'s new feature has been announced, leaving subscribers continuing to manually choose their content for the time being.

What is Disney+ planning for its new streaming feature?

Disney+ is planning to introduce 24/7 channels that will provide scheduled content with commercial breaks, in a way reminiscent of traditional cable TV, but with a focus on specific genres such as National Geographic or animated Disney movies.

Disney+ was first launched by The Walt Disney Company in November 2019 as a streaming service for films and television series produced by The Walt Disney Studios and Walt Disney Television. Disney+ quickly rose to prominence among streaming platforms, also hosting content from Disney's Marvel, Star Wars, National Geographic, and Pixar brands. The service has become well known for its original content, such as "The Mandalorian," "WandaVision," and "The Falcon and the Winter Soldier." By providing a scheduled streaming option, Disney+ is potentially tapping into a user base that appreciates the traditional TV experience of channel surfing and scheduled programming.