Blizzard is actively exploring the use of generative AI in game development, according to its president Johanna Faries. During a recent Overwatch press conference, she emphasized the importance of letting development teams utilize new technologies to enhance creativity while ensuring responsible usage. Blizzard is implementing a centralized governance team to oversee AI's role in development, balancing it with the company's commitment to handcrafted artistry. Other Blizzard leaders echoed a desire to relieve teams of mundane tasks while maintaining high artistic standards. The company aims to integrate AI responsibly while driving innovation in its games.

How is Blizzard planning to use generative AI in game development?

Blizzard plans to use generative AI to help alleviate mundane tasks in game development, ultimately allowing developers and artists to focus more on creativity. The company has established a governance team to ensure that AI tools are used responsibly while maintaining the quality and handcrafted nature of its games.

Blizzard Entertainment is known for its blockbuster franchises, including World of Warcraft, Hearthstone, and Overwatch. As a pioneer in the gaming industry, Blizzard has previously utilized innovative technologies, which underscores its commitment to staying ahead of trends like generative AI. With the recent announcements about a revamped Overwatch, Blizzard's exploration of these technologies may be pivotal in shaping the future of its game development and providing players with enriched experiences.