Seth Rogen turns against AI in films

Seth Rogen has recently spoken out against the use of artificial intelligence (AI) in the film industry. During an interview at the Cannes Film Festival, he voiced concerns about writers using AI to create scripts.

Criticism of AI

Rogen makes it clear that he has doubts about AI’s role in the creative sector. “If your instinct is to use AI and not go through the writing process, you probably shouldn’t be a writer,” Rogen said. He made the remark lightly during a conversation with Brut, underscoring his point with the example of nonsensical videos circulating on social media about Hollywood.

He stresses that writers should go through an authentic process and that artificial tools can only distract from creativity and storytelling.

His film career

Seth Rogen is a well-established name in the film world, best known for comedy projects like "Superbad" and "Pineapple Express." Since the 2000s, he has produced numerous successful films and has also been involved in producing the animated film "Teenage Mutant Ninja Turtles: Mutant Mayhem."

He currently also plays a prominent role in the Apple TV series "The Studio," which tackles several current issues within Hollywood. The series has been met with critical acclaim and has helped strengthen his reputation as both a writer and director.

New projects

Alongside his TV work, Rogen is currently promoting the animated film "Tangles," which focuses on the effects of Alzheimer’s disease. The film, which sees Rogen working with stars such as Bryan Cranston and Julia Louis-Dreyfus, promises a human story, with Rogen confirming that absolutely no AI was used in the production.

"Every frame has a human touch," he says, explaining that he prefers the traditional writing process. "The idea of a tool that makes me write less doesn’t appeal to me. Because I like writing."

The impact of AI in the film industry

The debate over AI in the film industry has grown sharply in recent years, with various filmmakers open to experimenting with the technology. Among them, James Cameron, the creator of the "Terminator" franchise, has expressed curiosity about AI’s potential in film production. On the other hand, directors like Gore Verbinski, known for the "Pirates of the Caribbean" series, are strongly opposed to these developments.

Recently, the Academy of Motion Picture Arts and Sciences announced a new set of rules aimed at limiting AI’s presence at the Oscars, reflecting growing concern within the industry.

Rogen’s stance points to a growing divide within the film industry over the role of technology versus traditional creativity. While some embrace AI’s possibilities, Rogen continues to stand by the value of human creativity in filmmaking.