Xbox App Coming to LG Smart TVs in 2023

Xbox is set to expand its reach by launching the Xbox app on LG smart TVs in 2025, allowing Xbox Game Pass Ultimate subscribers to access cloud gaming services without the need for a console. This initiative follows similar previous releases on Samsung Smart TVs and Amazon Fire TV devices, all part of Xbox's strategy to enable gaming across multiple devices. The approach is supported by a marketing campaign emphasizing the versatility of playing Xbox games on various platforms, under the slogan "This is an Xbox." Xbox leadership maintains its commitment to console gaming while also teasing future developments, such as a possible dedicated handheld console.

The benefits include the convenience of accessing Xbox Game Pass Ultimate's extensive library without requiring a dedicated console, as well as utilizing LG's high-quality gaming technology to enhance the gaming experience directly on your TV.

The Xbox ecosystem has been steadily evolving, creating a robust environment for gamers. The introduction of the Xbox app on smart TVs represents a significant step in Xbox's mission to make gaming more accessible and integrated across various devices. This initiative complements Xbox's existing gaming services, ensuring players can enjoy their favorite titles like Call of Duty: Black Ops 6 wherever they are.