Monopoly Go has launched a nostalgic ad campaign titled "The Dice Life," featuring Will Ferrell reprising his role as Mr. Monopoly. The ad aims to invoke memories of 90s sitcoms and the classic board game's potential for family drama. Created by agency Omelet in partnership with game developer Scopely, the campaign includes a catchy theme song reminiscent of iconic TV shows from that era. Alongside the ad, Monopoly Go is expanding its content with a Marvel collaboration featuring characters and locations from "The Fantastic Four: First Steps," set to debut on July 13, which will introduce new mini-games and events.

What is the "The Dice Life" ad campaign for Monopoly Go about?

"The Dice Life" ad campaign for Monopoly Go is a nostalgic promotional effort that showcases the humorous and often tense moments associated with playing the board game, featuring a star-studded cast including Will Ferrell. The campaign aims to evoke memories of 90s sitcoms, emphasizing the interactions and family dynamics familiar to fans of the game.

Monopoly Go is a modern adaptation of the cherished board game, bringing classic gameplay into a digital format with new features and partnerships. The game's frequent updates and collaborations keep it fresh, appealing to both nostalgic players and a new generation discovering the fun of Monopoly.