US Actors Union Ends Year-Long Game Strike with AI Deal
Jun 11, 2025 8:39 PMThe SAG-AFTRA actors' union has ended its nearly year-long strike against major video game companies after reaching a tentative agreement that addresses key issues such as AI protections, wage increases, and job safety. The deal includes significant pay raises exceeding 24% for performers involved in video game voice acting, along with strong measures against the exploitative use of AI in the industry. Following the announcement, SAG-AFTRA members are instructed to return to work, marking a significant victory for actors in the interactive media sector. This new contract reflects a collaboration between the union and notable companies like Activision and Electronic Arts, aiming to foster creative partnerships in gaming.
What were the main issues causing the SAG-AFTRA strike?The main issues prompting the SAG-AFTRA strike were inadequate pay, insufficient protections related to AI usage, and overall job safety concerns for performers in video games. The union aimed to secure better compensation aligned with inflation and necessary safeguards to prevent the misuse of AI technologies.
Video games have increasingly relied on voice acting and performances to create immersive experiences. With the rise of AI, concerns regarding the representation and fair treatment of performers have gained traction. This settlement not only enhances the industry's working conditions but also sets a precedent for future negotiations regarding digital and interactive work, highlighting the essential role of actors in the gaming landscape.
Samira Khan
Samira Khan is a narrative enthusiast with a keen eye for storytelling in games. Her literary approach to game criticism examines themes, character development, and plot structure, earning her a following among gamers who appreciate the art of narrating.
Follow us
Fans
Fans
Fans
Rolling R!ck commented on: 2025-06-12 00:16:08
It’s awesome to see voice actors finally getting the protections and pay they deserve—AI was a ticking time bomb, and this deal defuses it smartly. Gaming’s only as strong as its talent, and this feels like a win for everyone who loves immersive stories.
N3rdo commented on: 2025-06-12 00:10:09
Glad to see SAG-AFTRA securing solid wins for voice actors—AI protections were long overdue in an industry that's only getting more digital. This deal feels like a big step toward respecting performers' contributions in gaming. 24% pay bumps and AI safeguards That’s a W for voice actors, especially with how much games lean on performance these days. Hopefully, this sets a trend for fair treatment across the industry.
