Luxury fashion meets gaming in a unique collaboration as Fendi presents a lavish collection featuring Pokemon designs. In a special three-way partnership with Fragment Design and Pokemon, Fendi has launched a line that includes an assortment of high-priced items adorned with the likeness of popular Pokemon such as Dratini, Dragonair, and Dragonite. The standout piece of the collection is the Dragonite handbag, retailing for an eye-watering £4200/$5300. Alongside the handbag, the collection showcases t-shirts, hoodies, purses, pajamas, and even gold-colored brass Dragonair earrings. This crossover extends into virtual fashion as well, with players being able to outfit their Pokemon GO avatars with themed caps, hoodies, and t-shirts.

This luxurious Fendi collection is a part of a growing trend where high fashion brands collaborate with gaming franchises, bringing a blend of style and pop-culture fandom to consumers. Fendi’s parent company, LVMH, is known for its portfolio of luxury brands, and through collaboration with Fragment Design’s Hiroshi Fujiwara, a legend in the streetwear scene, the high fashion-gaming nexus continues to evolve. Hiroshi Fujiwara’s previous collaborations have included brands like Nike and Louis Vuitton, and he's no stranger to Pokemon collaborations, having teamed up with Pokemon Go in 2018, offering in-game items adorned with Fragment’s iconic logos.

What other fashion brands have collaborated with Pokemon?

In recent years, several fashion brands have collaborated with Pokemon. Apart from Fendi, luxury fashion brands like Loewe, Versace, and Gucci have all released products or in-game items inspired by the widely-beloved Pokemon series.

Pokemon GO, developed by Niantic, has continuously evolved since its release in 2016, incorporating features that allow players to interact both in the real world and through in-game activities. It's become a cultural phenomenon, blending augmented reality, physical activity, and the collecting of virtual creatures based on the iconic Pokemon franchise. With its regular updates and events, Pokemon GO remains a staple in the mobile gaming community, encouraging players to explore their environments in pursuit of their favorite Pokemon.