Cygames, the developer behind the successful mobile game Umamusume: Pretty Derby, has announced the creation of a new subsidiary focused on artificial intelligence called Cygames AI Studio Inc. This studio aims to develop AI-based services and tools, highlighting the potential of generative AI to enhance creativity in game development. Cygames plans to utilize its expertise in crafting unique gaming experiences while innovating new user interactions. The push towards generative AI reflects a broader trend in the Japanese gaming industry, where many companies are exploring this technology to streamline development processes.

What new projects is Cygames AI Studio planning?

Cygames AI Studio plans to work on various AI-based services, tools, and supports operations, focusing on safely implementing generative AI technology to enhance creative processes in game development.

Umamusume: Pretty Derby has gained widespread acclaim, especially in Western markets, winning the best mobile game award at the last year's The Game Awards. The game, which combines elements of horse racing with anime aesthetics, has attracted a dedicated fan base and continues to expand its presence globally.