Tim Sweeney, CEO of Epic Games, has taken a stand against Valve's AI Generated Content Disclosure policy for Steam, suggesting it should be abolished. He argues that virtually all video games will utilize AI in some capacity, making such disclosures redundant. For example, games like Arc Raiders and Call of Duty have already included notes about their use of AI in content creation. Sweeney points out that while generative AI is increasingly present in game development, removing disclosure could hinder customer decision-making. He contrasts this notion with the art world, where disclosure may be more critical. The discussion also touches upon Activision's recent tournament of AI-generated artwork in Call of Duty, which has led to customer grievances and commentary from Congress regarding job implications related to AI usage in the gaming industry.

Should Steam remove its AI Generated Content Disclosure policy?

Tim Sweeney advocates for the removal of Steam's AI content disclosure, arguing that as AI becomes ubiquitous in game development, such disclosures may not be necessary. However, some believe they are essential for informed consumer choices.

The conversation around AI in video games has intensified, particularly with Fortnite's integration of generative AI features, including the controversial AI version of Darth Vader. This technology allows players to influence character dialogues, highlighting the potential for AI to revolutionize storytelling and gameplay elements in future titles. As AI technology continues to evolve, it presents both opportunities and challenges for the gaming industry, sparking ongoing debates about its role and impact on employment in creative fields.