Super Creepy Mario Won't Return for Nintendo Switch 2 Unveil

Oct 15, 2024 12:59 PM

Nintendo's upcoming console, reportedly the Nintendo Switch 2, won't repeat the cringe-worthy marketing blunder that involved an image of Mario hiding behind a curtain. Former Nintendo hosts discussed this incident, emphasizing that the company learned from the online backlash it received. The original photo, posted in 2016 to tease the Switch reveal, became a meme and caused disappointment among fans expecting serious teasers. With a full reveal of the Nintendo Switch 2 anticipated before April 2025 and various leaks hinting at its features, Nintendo aims to avoid similar missteps in its promotional strategies, ensuring a smooth launch for the next generation of gaming.

What marketing blunder did Nintendo experience when teasing the Switch? nNintendo faced backlash over an awkward image of Mario peeking behind a curtain, which many found inappropriate and confusing, leading to it being widely mocked online.n

The Nintendo Switch, released in March 2017, was a groundbreaking hybrid console allowing both handheld and docked play. Following its success, the company has been working on its successor, with expectations high for innovative features and improved technology. As gamers await more details about the Switch 2, references from past promotional missteps are helping to shape a more strategic marketing approach this time around.

Written by:

Jordan Keats

Jordan Keats is a former professional gamer turned journalist, whose competitive background gives them a unique perspective on esports and multiplayer games. Jordan's expertise in strategy and game mechanics is unmatched, offering readers a deeper understing.