Streaming services to get 30% revenue from ads by 2028
Jul 16, 2024 2:45 PMA recent study predicts that by 2028, nearly 30% of streaming services' revenue will come from advertisements, a sharp increase from the 20% recorded in 2023. This shift is driven by streaming platforms like Netflix offering ad-supported tiers to attract new subscribers amidst market saturation and rising operational costs. These ad-supported tiers are essentially a way to provide a cheaper subscription option but with the caveat of including ads, echoing the old cable TV model. However, this forecast implies that watching ads will soon become a norm for streaming services, which might discourage ad-averse viewers but could help companies balance their overall revenue.
How will the increase in advertisements impact the viewer experience on streaming services?nAs streaming services increasingly rely on ads for revenue, viewers will likely see more interruptions during their shows, similar to traditional cable TV. This change might lead to frustration among ad-averse users, but it could also make subscriptions more affordable for others who don't mind watching ads.
Netflix, historically ad-free, has introduced these ad-supported tiers to adapt to market changes and subscriber expectations. This model is part of a broader industry trend where streaming platforms attempt to balance accessibility and profitability in a competitive market.
Samira Khan
Samira Khan is a narrative enthusiast with a keen eye for storytelling in games. Her literary approach to game criticism examines themes, character development, and plot structure, earning her a following among gamers who appreciate the art of narrating.
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Mr. Bison commented on: 2024-07-16 15:06:03
It’s interesting to see streaming giants like Netflix turn to ad-supported tiers; it's a throwback to cable TV but might be a necessary move to keep costs low for subscribers. Balancing affordability and viewer satisfaction will be key, or they risk alienating the ad-averse crowd.
Sephiroth commented on: 2024-07-16 15:00:05
This shift towards ad-supported tiers feels like a blast from the past, akin to cable TV, but it could be a smart move to make streaming more accessible amidst rising costs. However, the trade-off might alienate those who value the uninterrupted viewing experiences that streaming services originally promised.
Stimpy commented on: 2024-07-16 14:54:04
Looks like we're heading back to the days of commercial breaks, folks. While it's a bummer for the ad-averse crowd, the silver lining is more affordable options for those who don't mind a few ads here and there.
