Sony is set to release a cheaper, Japan-exclusive PS5 model on November 21, 2025, aimed at regaining market share lost to Nintendo. The new PS5 version, CFI-2200B01, features 896GB of storage and will retail for approximately $354, significantly lower than the standard PS5's price. Recent reports suggest that the declining popularity of the PS5 in Japan compared to Nintendo Switch consoles is driving this decision. The launch of the Switch 2 has outperformed expectations, indicating a shift in consumer preferences toward Nintendo's versatile, family-friendly gaming experiences. This newly introduced PS5 aims to ensure more units reach domestic Japanese players rather than being exported, especially amid currency fluctuations affecting consumer pricing.

nWhy is Sony releasing a cheaper PS5 model in Japan now?

Sony is releasing this cheaper PS5 model to recapture market share from Nintendo, which has been rapidly gaining popularity with its Switch consoles. The new model aims to make the PS5 more accessible to Japanese consumers while addressing the challenges posed by currency fluctuations and market demand.

The Nintendo Switch, released in 2017, has become known for its hybrid functionality, allowing it to be used as both a handheld and home console, attracting a broader audience. The recent launch of the Switch 2 enhances its capabilities further, making it competitive in performance and game availability against the PS5. This development underscores a growing trend of console manufacturers needing to innovate and adapt to player preferences in an ever-evolving gaming landscape.