Sega is ramping up its efforts in transmedia, focusing on adapting its game franchises for film and television following the success of the Sonic the Hedgehog movies. Recently announced is the Amazon Original series "Like a Dragon: Yakuza," set to premiere on October 24, which features collaboration between Japanese and American talent. Justin Scarpone, Sega's Global Head of Transmedia, emphasized the importance of storytelling and engaging new audiences through these adaptations. Sega plans to expand its portfolio with other beloved franchises like Shinobi and Golden Axe receiving their own adaptations. The goal is to update these classic stories for newer generations while creating engaging content across various media.

What is Sega's strategy for adapting its video game franchises into films and TV shows?

Sega aims to leverage the global appeal of its franchises through high-quality storytelling and collaboration with international teams. The success of previous adaptations, like the Sonic films, has encouraged Sega to explore further opportunities, engaging both new audiences and long-time fans through strategic transmedia projects.

The "Like a Dragon" series, part of the Yakuza franchise, is known for its gripping narratives that blend crime drama with humor, making it a fan-favorite since its inception. The franchise has evolved significantly, and the upcoming Amazon series aims to capture that essence while making it accessible to a broader audience. As Sega's legacy initiatives take shape, the company is keen on revisiting and revitalizing these classic games, ensuring they resonate with both dedicated fans and a new generation of gamers.