Roblox alert: Virtual IKEA now hiring for meatball servers

Roblox has teamed up with IKEA to launch "The Co-Worker Game," a virtual store opening on June 24. Ten people over 18 in the UK and Ireland will be hired by IKEA to run this virtual shop, selling items like Tillslag trestle tables, and the pay is the same as real-world IKEA employees in London, at £13.15 / €14.80 per hour. "The Co-Worker Game" aims to immerse players in IKEA's work environment, where they can help choose furniture, serve meatballs, and compete for exclusive UGCs. Applications are open until June 16, with interviews taking place virtually from June 14 to June 18. This initiative comes amid Roblox's stringent policies about not employing minors, a topic that has garnered attention recently.

"The Co-Worker Game" is a virtual store experience set to open on June 24 within Roblox, designed to simulate working at IKEA. Players over 18 can apply to manage the virtual store, performing tasks like helping customers choose furniture and serving virtual meatballs.

Roblox allows users to create and explore various virtual worlds, often leading to unique and unexpected partnerships like this one with IKEA. The platform has previously collaborated with Netflix to bring themed experiences based on popular shows like Stranger Things and One Piece to its millions of players. This flexibility and wide appeal make Roblox a significant player in the gaming industry.