Paramount Global has announced a significant overhaul of its streaming strategy, with Showtime's premium TV channel set to be rebranded to Paramount+ With Showtime, effective January 8, 2024. This move brings together the content of Paramount+ and Showtime under one unified service, providing subscribers with a broader range of shows, including new and exclusive series across genres. Popular series such as "Star Trek: Discovery," "Halo," and "Yellowjackets" will be featured on the combined service.

In anticipation of this change, Paramount has started a launch campaign across Showtime's channels to inform viewers of the update. Despite this integration, certain Showtime subscribers might not get full access to the merged catalog unless they use authenticated streaming apps from specific providers that have deals with Paramount.

The rebranding arrives post the introduction of Paramount+ With Showtime as an ad-free, higher-tier subscription plan, priced at $12 per month. The Paramount and Netflix bundle offered through Verizon highlights the company's aim to compete with traditional cable packages.

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What are the new features or benefits subscribers can expect with the Paramount+ With Showtime rebrand?

Subscribers to the new Paramount+ With Showtime can anticipate a larger and more diverse range of programming, the convenience of having access to multiple networks' content in a single streaming service, and the inclusion of many original series. Additionally, the premium nature of the subscription promises an ad-free viewing experience.