Nintendo's approach to game development leans heavily on its wealth of existing franchises, according to former developer Ken Watanabe. Speaking to Bloomberg, Watanabe emphasized that creating new franchises isn't a priority for the company, as they can readily adapt new gameplay mechanics into their popular series. With a plethora of beloved franchises like Super Mario, Animal Crossing, and Pikmin, Nintendo sees little need for new intellectual properties. The upcoming Splatoon Raiders exemplifies this strategy, being the first spin-off from the Splatoon series and designed to leverage its existing fanbase. The company's recent title, Drag x Drive, showcases their willingness to experiment, although it remains a rare case in their portfolio.

Why does Nintendo prefer using existing franchises rather than creating new ones?

Nintendo prefers utilizing its extensive library of existing franchises because it allows them to incorporate new gameplay mechanics without the risks and uncertainties associated with launching entirely new IPs. By doing so, they attract a dedicated audience and ensure brand recognition, making it easier to market new games.

Splatoon is one of Nintendo's most successful new franchises of the last decade, blending fast-paced shooting mechanics with a unique art style. The original game introduced innovative multiplayer gameplay centered around colorful ink and territorial control, quickly becoming a staple in competitive gaming. Splatoon Raiders aims to expand on this engaging universe, promising a fresh narrative perspective and adventure elements that could bring the franchise to even broader audiences.