Nintendo has denied allegations of using AI-generated imagery in its marketing for the new My Mario children's toy range. Speculation arose after a model's thumb appeared at an unusual angle in an advertisement, leading many to question the authenticity of the images. However, model Brittoni O'myah Sinclair confirmed that all participants were real human models, including families who were cast and auditioned for the campaign. Nintendo reiterated that no AI technology was involved in the imagery, which has sparked ongoing debates about the use of AI in entertainment across various industries.

Did Nintendo use AI-generated images for its marketing?

No, Nintendo confirmed that all images in its My Mario marketing campaign featured real human models, and no generative AI was used in their creation.

The My Mario toy range is part of Nintendo's ongoing efforts to engage younger audiences and promote its iconic characters. This initiative highlights the brand's commitment to authenticity, especially in a market increasingly scrutinized for the potential misuse of AI technologies. The controversy further emphasizes the ongoing dialogue surrounding AI and its implications across the entertainment industry, with varying opinions on its acceptance and ethical use.