Disney is amping up its marketing for the upcoming film 'Kingdom of the Planet of the Apes' with a captivating promotional campaign featuring apes on horseback in real-world locations. Engaging ape-actor stunts in iconic places like Venice Beach and San Francisco herald the May 10 film release, evoking classic pre-digital cinema. The movie, set long after the events of the previous trilogy, explores a world where apes embrace a feudal system, reminiscent of past 'Planet of the Apes' films famous for their dramatic battle scenes and memorable ape-on-horseback moments. Despite advances in technology, the apes' choice seemingly avoids modern advancements, hinting at a preference for simpler, pre-ruin human technologies.

What can we expect from the setting and technological advancements in 'Kingdom of the Planet of the Apes'?

'Kingdom of the Planet of the Apes' is set in a period significantly after the original trilogy, showcasing a society where apes have established a feudal system. Despite the passage of time, they haven't adopted modern technological advancements, suggesting either an inability to do so or a deliberate rejection based on the downfall of human civilization.

'Planet of the Apes' is a legacy science fiction franchise that began with the 1968 film based on Pierre Boulle's novel. It has since spawned numerous sequels, reboots, TV shows, and books, exploring themes of civilization, science, and humanity. The most recent trilogy, which concluded with 'War for the Planet of the Apes' in 2017, showcased groundbreaking motion capture performances and a compelling narrative that both honored the original series and pushed the franchise forward.