Netflix has reaffirmed its commitment to its current theatrical release strategy, emphasizing that it will continue to provide exclusive first-run movies on its platform. CEO Ted Sarandos clarified this position during a recent earnings conference, stating that Netflix's breakout success with the film KPop Demon Hunters was largely due to its initial release on the streaming platform, which sparked a significant following. Despite KPop Demon Hunters achieving a remarkable 400 million views and earning $19 million during its limited theatrical run, Netflix plans to maintain its approach to theatrical exhibition. Upcoming films, such as Guillermo del Toro's Frankenstein and Rian Johnson's Wake Up Dead Man, are set for short theatrical engagements before streaming, indicating that while Netflix values theatrical releases for select titles, the focus remains on its exclusive streaming service.

Will Netflix change its theatrical release strategy?

No, Netflix will not change its theatrical release strategy and will continue providing exclusive first-run movies on its platform.

KPop Demon Hunters is noted for its unconventional success, primarily driven by social media and fan engagement, which skyrocketed it to become Netflix's most-watched film. This trend highlights how streaming platforms can significantly influence audience reach and engagement compared to traditional theatrical launches. As streaming services evolve, their role in the cinematic landscape continues to spur debate and reshape the future of film distribution.