Marvel fans are expressing outrage over plans to feature an AI-generated hologram of the late comic book legend Stan Lee at the upcoming L.A. Comic Con. Using technology from Proto Hologram and Kartoon Studios, attendees will be able to engage in a brief conversation with the hologram for a fee. Despite assurances that the AI representation will reflect Lee's spirit and intent, fans have labeled the initiative as disrespectful and bizarre, arguing that it undermines the legacy of the beloved figure. The controversy is further fueled by the complex legalities surrounding Lee's likeness rights, highlighted by his previous legal troubles with POW! Entertainment, the company that holds these rights.

What is the controversy surrounding Stan Lee's hologram at Comic Con?

The controversy stems from fans' concerns that the use of an AI-generated hologram disrespects Stan Lee's legacy and exploits his likeness for profit. Many fans find the idea of interacting with a digital version of the late icon unsettling, questioning the ethics behind this form of representation.

Stan Lee was a pivotal figure in the comic book industry, co-creating iconic superheroes such as Spider-Man, the X-Men, Iron Man, and many more. His influence extended beyond comics into film, where his cameos in Marvel movies became a beloved tradition. After his death in 2018, his likeness rights have sparked considerable debate, particularly concerning technology that aims to recreate his persona in a commercial setting.