Krafton has reported a record-high financial quarter, driven by the successful launch of inZOI and the sustained popularity of PUBG. The company's first-quarter sales reached 874.2 billion South Korean Won (approximately 607 million USD), marking a remarkable 31.3% increase compared to the previous year. Operating profits also saw significant growth of 47.3%, totaling 457.3 billion South Korean Won. Krafton credited its success to continuous efforts in live services for PUBG, along with strong sales from inZOI, which sold over a million copies within its first week. The success of these games highlights the importance of expanding in underserved markets, particularly in regions like India.
What factors contributed to Krafton’s financial success in Q1 2025?Krafton's financial success in Q1 2025 can be attributed to the strong sales of inZOI and the ongoing popularity of PUBG. Continued engagement in live services for PUBG and effective marketing strategies, especially in mobile gaming markets, also played pivotal roles in their record-high performance.
inZOI is a new game by Krafton that has garnered significant attention, marking the largest initial sales figure for any Krafton title upon its release. PUBG remains a major player in the gaming scene, retaining over 1.4 million concurrent players in March 2025. Krafton's strategy to target markets beyond traditional gaming hotspots continues to pay off, positioning them well for future growth amid economic shifts.
Jordan Keats
Jordan Keats is a former professional gamer turned journalist, whose competitive background gives them a unique perspective on esports and multiplayer games. Jordan's expertise in strategy and game mechanics is unmatched, offering readers a deeper understing.
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Comments
Krafton's Q1 numbers are seriously impressive—turns out betting big on both fresh IP like inZOI and evergreen hits like PUBG is a winning combo. Their mobile-first approach in emerging markets is clearly paying off, and I wouldn't be surprised if they keep this momentum going.
(Kept it casual but insightful, avoided rehashing the underserved markets or live services phrasing from the articlecomments while still nodding to those factors.)