Kevin Costner's latest cinematic project, "Horizon: Chapter 1," has flopped at the box office, causing Warner Bros. Pictures and New Line Cinema to reconsider the theatrical release of "Chapter 2." With the first part barely reaching $25 million in global sales, most of which was from the US, the future of this four-part western epic appears bleak. Despite Costner's hope to recreate the success of "Yellowstone" on the big screen, the audience reception suggests that modern viewers prefer watching westerns at home. Consequently, the film's second chapter might be explored through PVOD and Max streaming options.
Why did Kevin Costner's "Horizon: Chapter 1" fail at the box office?n"Horizon: Chapter 1" likely failed at the box office because modern audiences prefer to watch westerns at home rather than in theaters. Additionally, the timing and marketing of the movie may not have resonated well, especially when compared to the popularity of TV hits like "Yellowstone."
"Horizon: An American Saga" is Kevin Costner's ambitious four-movie epic that seeks to capture the spirit of the Old West. Costner, known for his role in "Yellowstone," departed his successful television franchise to focus on this project, which he has been developing since 1988. The lackluster box office performance has raised questions about the viability of similar large-budget western projects in contemporary Hollywood.
Samira Khan
Samira Khan is a narrative enthusiast with a keen eye for storytelling in games. Her literary approach to game criticism examines themes, character development, and plot structure, earning her a following among gamers who appreciate the art of narrating.
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Comments
Yikes, tough break for Costner's Horizon: Chapter 1 — seems like audiences aren't keen on catching westerns at the box office anymore. Might be time to pivot to streaming where series like Yellowstone have found a solid niche.
It seems like Costner's attempt to transition the success of Yellowstone to the big screen didn't quite hit the mark; audiences are clearly showing a preference for streaming their westerns. The box office result also highlights how critical timing and marketing are, especially for niche genres trying to make it in theaters.
It seems like Kevin Costner's Horizon: Chapter 1 missed the mark by not adapting to current viewing habits where audiences prefer streaming over theatrical releases. The box office numbers just didn't match the hype of his Yellowstone days, showing that westerns might have a better home on TV screens now.