Inside Scoop: Interview with Nintendo President Doug Bowser

Nintendo has officially opened its new store in San Francisco, marking the first retail location on the West Coast, which follows the successful launch of the New York store. During an interview, Doug Bowser, the President of Nintendo of America, discussed various topics including the upcoming Nintendo Switch 2, set to release on June 5. He emphasized the store's role as an engaging hub for Nintendo fans, showcasing exclusive merchandise and offering various gaming experiences. Bowser assured that Nintendo plans to meet initial demand for the Switch 2 and discussed pricing strategies amidst potential tariff impacts. He also addressed the company’s strategy to enhance consumer interaction with Nintendo's IP through various channels, including movies and theme parks.

Fans can expect a vibrant space that immerses them in the world of Nintendo, featuring exclusive merchandise, events, and opportunities to discover new games and products. The store aims to be a gathering spot for fan engagement and celebration of Nintendo's legacy.

The Nintendo Switch 2 is a highly anticipated follow-up to one of the most successful consoles in gaming history, the Nintendo Switch. Released in 2017, the Switch has distinguished itself with its unique hybrid design, allowing seamless transitions between handheld and home console gaming. With a range of popular titles including The Legend of Zelda: Breath of the Wild and Super Mario Odyssey, the Switch's library has continued to expand, encouraging diverse gameplay experiences among its dedicated fanbase.