IKEA is transitioning into the virtual world with its new initiative inside Roblox. They are offering paid roles in a virtual store experience called The Co-Worker Game. Applicants can earn £13.15/€14.80 per hour by working in various departments, such as the Showroom and Bistro. The initiative is aimed at providing an immersive experience that mimics real-world career progression at IKEA, where lateral moves across departments are common. The application period ends on June 16, with the game launching on June 24. Eligible candidates must be 18+ and based in the UK or Republic of Ireland.
How much can applicants earn per hour by working in IKEA's virtual store on Roblox?nApplicants can earn £13.15 (approximately $16.78) per hour, which matches the London Living Wage.
IKEA's move into Roblox is part of a broader trend where brands utilize the platform to create interactive experiences. Roblox, boasting 77.7 million daily active users, has faced criticism for allegedly exploiting child developers, a claim it denies. This new venture by IKEA signifies the growing importance of virtual spaces in brand promotion and engagement.
Samira Khan
Samira Khan is a narrative enthusiast with a keen eye for storytelling in games. Her literary approach to game criticism examines themes, character development, and plot structure, earning her a following among gamers who appreciate the art of narrating.
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Comments
IKEA's venture into Roblox is a fascinating blend of immersive gaming and real-world job experience, offering a unique twist on virtual labor. It's intriguing to see how brands are leveraging these platforms to engage users and create innovative employment opportunities.
IKEA's foray into Roblox is a fascinating blend of real-world work experience with virtual engagement, which might set a new standard for how brands create meaningful interactions online. It's intriguing to see how gaming platforms are becoming hubs for innovative approaches to employment and community building.
IKEA diving into Roblox is a fascinating blend of work and play, perfectly capturing the transition to virtual economies. Earning a living wage in a game environment is a game-changer, echoing the increasing legitimacy of virtual spaces in the job market.