Nvidia has announced an upcoming increase in the prices for its cloud streaming service, GeForce Now, specifically targeting users in Europe and Canada. The rise in rates, slated to commence from November 1, 2023, is attributed to increased operational costs in these regions. The Priority subscription, currently costing €9.99 per month or €49.99 per half-year, will soon go up to €10.99 and €54.99, respectively. In addition, the Ultimate subscription is also subject to boosted prices. While it presently costs €19.99 per month or €99.99 half-yearly, it will be adjusted to €21.99 per month and €109 every half-year come November 1. Consumers can, however, secure subscriptions at the current rates until the start of the November adjustments. Half-yearly subscriptions purchased until then will honor the old rates for their duration, including those who already have a Founders Priority subscription, who will keep their current discounts. This news comes via the company's official website, and Michel Musters, a long-serving member of the Gamer.nl news team, reports it.