Gaming Strike Erupts Over 'Dangerously Incomplete' AI Measures

SAG-AFTRA, the union representing video game performers, has announced a strike starting at midnight on July 26 due to unresolved disputes over AI protections. The core issue stems from the guild and video game producers failing to agree on clear, enforceable language regarding AI technology. Negotiators emphasize that current proposals lack adequate safeguards, especially for motion capture performers, whom employers might not recognize as "performers" under the Interactive Media Agreement. This conflict arises from concerns that AI could exploit artists without fair compensation or consent. Despite discussions, no concrete agreement was reached, leading SAG-AFTRA to take collective action.

SAG-AFTRA video game performers are striking due to disputes with video game producers over inadequate protections against AI technology exploitation. The union demands clear and enforceable terms to safeguard performers, especially those involved in motion capture, against unfair treatment and compensation.

Background Information: The strike involves major industry players like Activision, Electronic Arts, and Insomniac Games, highlighting the tension between innovation in AI and the need to protect human performers. AI technologies are increasingly being used to replicate voice and motion performances, raising ethical and economic concerns about the future of entertainment labor.