GameStop has announced that it will continue to offer Xbox Game Pass Ultimate memberships for $19.99 a month, despite Microsoft's recent price hike to $29.99. This decision is part of GameStop's initiative to maintain customer loyalty as many Xbox fans seek ways to avoid the new subscription cost. Major retailers like Amazon, Walmart, Best Buy, and Target are also selling at the original price but haven't made official statements. The situation has sparked curiosity as it may relate to existing inventory or a strategy to attract gamers before the new pricing is fully implemented. Many Xbox users are scrambling to secure longer-term subscriptions at the lower price, with the potential to save significant amounts compared to the new rates.

Will GameStop continue to sell Xbox Game Pass Ultimate at the old price? nGameStop has confirmed it will continue to sell Xbox Game Pass Ultimate for $19.99/month, sidestepping Microsoft's price increase for the time being.n

Xbox Game Pass is a subscription service that allows gamers to access a library of games for a monthly fee, making gaming more accessible and affordable. The service includes titles across various genres and platforms, contributing to the service's rising popularity. The recent price changes mark a significant shift for the subscription, following a previous increase just over a year prior. With over 45 new games added to the service, subscribers are reassessing the value of their memberships, making this decision from GameStop particularly timely for Xbox gamers.