The Game Awards 2025 has set a new record with over 171 million live stream views, surpassing the previous year's numbers by 17 million. The boost in viewership was propelled by exposure on platforms like Amazon Prime Video, marking the awards show's first appearance on that service. These figures were reported to stem from popular platforms such as YouTube, Twitch, and TikTok, showcasing an overall 11% increase in engagement. Notably, Western platforms reported a 9% growth, with a peak of 4.4 million concurrent viewers. Significant milestones were also achieved on Twitch, with co-streaming participation increasing by 50%. This year’s celebration featured a standout performance from the French RPG Expedition 33, which took home nine awards, making it a hot topic among fans and contributing to the event's rising popularity.

nWhy do The Game Awards see increasing viewership year-on-year?

The Game Awards continue to attract more viewers each year primarily due to the high-profile reveal trailers and announcements that captivate both gamers and non-gamers alike, generating discussions and excitement surrounding the event.

The Game Awards showcases the best in video games, becoming a major cultural event similar to The Oscars. Established to honor gaming achievements, this yearly event has transformed into a marketing platform where new titles are revealed, helping to bridge the gap between gaming and mainstream entertainment. The continued evolution and increasing popularity of video games provide a strong foundation for the awards' expanding viewership.