China's National Press and Publication Administration has drafted new regulations that may impact the country's gacha game scene significantly. These regulations aim to reduce players' in-game spending and daily logins, along with limiting time spent in play. This move is speculated to target games known for their microtransactions, like Genshin Impact and Honkai Star Rail.
The potential implications for gaming companies are substantial—Tencent and Netease stocks have already seen declines. These regulations could also have a broader effect on international players, as previous Chinese policies have influenced game mechanics globally. However, it's yet to be determined how international versions of these games will be affected by the new rules. The Chinese government's intent seems to be to create a healthier gaming environment, potentially impacting how games are monetized and what features they can offer, like daily rewards.
For some players, these spending limits may be a welcome safeguard against the addictive nature of gacha games. China's gaming industry and how Western markets could be influenced remains to be seen.
How might China's new gaming regulations affect the international release of games like Genshin Impact?While the specifics are not yet clear, international versions of Chinese games have previously been modified to comply with China's regulations. This could include changes in monetization practices and features to align with restrictions on playtime and in-game spending, which could potentially change how players outside of China experience these games.
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