The immense popularity of Football Manager is notably attributed to the rise of subscription services like Xbox Game Pass and PS Plus, according to series creator Miles Jacobson. The player base has surged from 2 million in 2020 to a staggering 19.09 million as of late summer 2025, with 7.5 million players engaging for over five hours. FM24 has also shown consistent player engagement, with 2 million players in June alone, significantly boosting its total playtime to 1.7 billion hours. Jacobson emphasizes that partnerships with subscription platforms have been pivotal, allowing for sustained revenue growth and player retention without detracting from traditional sales. While subscriptions are beneficial for Football Manager, some industry voices caution about their long-term sustainability amid a competitive market.

How has Football Manager's player engagement improved with subscriptions?

Football Manager's player engagement improved dramatically with subscriptions, with the player base reaching 19.09 million, including 7.5 million players who have invested significant time in the game. This growth has resulted in increased revenue and player retention, showcasing the effectiveness of subscription platforms in expanding the audience.

Football Manager, developed by Sports Interactive and published by Sega, has been a staple in sports simulation gaming since its inception. Known for its depth and realism, the franchise allows players to experience the thrill of managing a football club, making it a favorite among sports fans. With the introduction of FM26, set to include the women’s game officially, the series continues to evolve, reflecting contemporary developments and expanding its audience further.