Madame Web, the anticipated Spider-Man spin-off, revealed the first look at the protagonist's hero suit in an unconventional way through an Ocean Spray cranberry juice bottle advert. The movie explores the story of Cassandra Webb without featuring the iconic Spider-Man, extending the franchise to include other characters within the Spider-Verse despite its previous lack of success with similar projects like Venom and Morbius. Social media has offered a glimpse at Dakota Johnson donning the Madame Web costume amid speculations about the film's potential quality, given Sony's mixed results with Spider-Man related properties.

What does the new Madame Web hero suit look like?

The new Madame Web hero suit, worn by Dakota Johnson, has been unveiled through an Ocean Spray advertisement, showcasing Cassandra Webb in a red costume. The suit appears to be well-designed, although reactions are mixed based on the promotional materials released thus far.

How does Madame Web fit into the broader Spider-Man Universe?

Madame Web is part of Sony's effort to expand the Spider-Man Universe without the inclusion of Spider-Man himself. The film focuses on a lesser-known character within the Spider-Verse, following Sony's pattern of highlighting other figures such as Venom and Morbius. This strategy is in line with Sony's licensing deal with Disney, which allows Spider-Man to appear in the MCU, thus absenting him from Sony's solo Spider-Verse ventures.

Madame Web, a character known in the comic book world mostly for her role as a clairvoyant and mentor figure to Spider-Man and other heroes in the Spider-Verse, has an intricate and mystical background to explore. While other on-screen adaptations like Venom and Morbius have had varying success, Madame Web's unique position as a non-combative character with powerful precognitive abilities might provide a fresh take on the universe inherited from the Spider-Man lore. The film's success could hinge on how it weaves this character's narrative without Spider-Man, creating an opportunity to delve into fresh storylines within the expansive Marvel universe.