Ex-Activision Chief Calls Project Gotham Racing Purchase a Mistake

Former Activision Blizzard CEO Bobby Kotick reflected on the company's track record, particularly regarding its acquisition of Bizarre Creations, the studio behind the acclaimed Project Gotham Racing series. During a podcast interview, he described this acquisition as a "bad decision," admitting that the studio's performance compelled Activision to write it off just two years post-acquisition. Kotick struggled to recall Bizarre Creations' name but acknowledged that the acquisition violated fundamental company principles. Bizarre Creations, based in Liverpool, was acquired in 2007 but ultimately closed in 2011, despite releasing games like Blur and the James Bond title, 007: Blood Stone.

After its acquisition by Activision, Bizarre Creations developed notable titles including Blur, an arcade racing game, and James Bond 007: Blood Stone, reflecting its expertise in driving games and action-adventure genres. Unfortunately, despite these releases, the studio faced challenges leading to its closure in 2011.

Project Gotham Racing remains a benchmark in the racing genre, well-regarded for its blend of arcade racing and innovative mechanics like Kudos scoring. The franchise was significant for Xbox consoles, helping to establish a competitive environment in racing video games during the early 2000s. Bizarre Creations' legacy is characterized by its contribution to the evolution of racing mechanics and design.