ESA silent on selling E3 after epic finale

In a surprising development for the gaming industry, it has been confirmed that the iconic video game trade show, E3, is officially ending. The Entertainment Software Association (ESA), which has been the organizer of the event, stated that they have no plans to sell or give away the E3 brand. The annual event was known for being a key venue for developers and publishers to showcase upcoming games and projects. Despite E3's significant role in gaming culture, the last live show took place in 2019, with the final event being a virtual one in 2021.

The ESA is now shifting its focus to advocate for its member companies and the industry workforce. After over two decades of E3, the industry bids farewell to a cornerstone of video game announcements and community engagement. The end of E3 marks the close of an era, with Geoff Keighley's events and other regional shows like Gamescom and the Tokyo Game Show poised to fill the void left by this major event's departure.

No, there are no future plans for the E3 brand, and the ESA has confirmed that the event has officially ended.