Embracer boss hints at future game prices skyrocketing above $70

Embracer Group's CEO Lars Wingefors has discussed the possibility of raising the price of video games beyond the current industry standard of $70. He cites rising development costs and fierce market competition as driving factors. The idea is that more polished and extensive games could justify a higher price if a company dares to try it first. The gaming industry is facing inflation and increased costs, making it difficult to maintain profit margins, especially since consumers show a preference for established IPs. This discussion comes in light of recent failures like the horror game revival, Alone in the Dark.

Embracer Group is considering raising video game prices due to rising development costs, a competitive market, and the industry's struggle with inflation. The CEO believes higher-priced, well-developed games might attract consumers willing to pay more, ensuring better margins and potentially more game releases.

Alone in the Dark, a horror game originally released in the 1990s, was recently revived but failed to capture enough consumer interest according to Embracer's CEO. Despite its investment, the game didn't meet expectations, highlighting the industry's risky nature and the challenges new titles face in today's market. This example underscores the broader conversation on game pricing and market dynamics.