David Fincher's Weird Xbox Ad Features Rat People

Xbox has released a quirky new ad directed by David Fincher and Romain Chassaing, featuring rat people as they navigate their daily lives amid Xbox gaming. The "Wake Up" brand trailer lasts 1 minute and 23 seconds, showcasing the monotony of a rat-person's routine while juxtaposing scenes of humans engaged in Xbox gameplay. This ad stands out for its bizarre yet memorable approach, drawing comparisons to the strange console advertisements of the 2000s. Early viewer reactions have been positive, with many expressing appreciation for its unusual concept, suggesting that the gaming community craves more innovative advertising.

The theme of the new Xbox ad revolves around breaking the monotony of everyday life, using quirky rat characters to present an entertaining narrative that highlights the gaming experience across different devices.

This ad comes amidst Xbox's broader marketing efforts to promote its ecosystem, which allows players to engage with its games on various devices beyond just the Xbox console. With a focus on inclusivity in gaming, Xbox aims to connect with a wider audience while revamping its image through memorable advertising strategies. David Fincher's involvement adds a layer of cinematic quality, ensuring that the ad resonates with both gamers and fans of innovative storytelling.