Certain Affinity Joins Keywords Studios: A New Era Begins

Keywords Studios has officially acquired Certain Affinity, the development studio known for its work on significant titles like Hogwarts Legacy and Halo Infinite. With 180 staff members across the U.S. and Canada, Certain Affinity will continue its projects under existing management. This acquisition is a part of Keywords' strategy of growth, indicative of its broader trend in acquiring game development studios since 2014. Certain Affinity has made its mark in gaming, particularly working alongside esteemed franchises such as Halo and Call of Duty, and is now developing its proprietary title, Project: Loro.

Certain Affinity is renowned for its co-development roles in major franchises, including Halo and Call of Duty. The studio has contributed its expertise to multiple successful titles since its inception in 2006 and is now expanding its portfolio with unique projects like Project: Loro.

Certain Affinity was founded by former Halo developers, strengthening its ties to the iconic franchise. In addition to its collaboration with Halo, the studio has also supported games such as Left 4 Dead and Doom (2016). Their latest endeavor, Project: Loro, represents a significant step as it marks the development studio's first wholly-owned project, paving the way for potential innovation in the FPS genre.