Capcom Blames Low Buzz for Kunitsu-Gami: Path of the Goddess Sales

Capcom's latest action strategy game, Kunitsu-Gami: Path of the Goddess, has not met sales expectations despite receiving positive critical acclaim and user reviews. Launched on July 19 for various platforms, including PS4, PS5, and Xbox, Capcom cited insufficient pre-launch marketing and lack of buzz as key factors for the game's underperformance. While its review score stands at 8/10, Capcom remains committed to promoting the game further. Interestingly, the decision to release it straight into Game Pass has sparked discussions about its impact on sales. In contrast, other Capcom titles like Dead Rising Deluxe Remaster and the Ace Attorney Investigations Collection have performed well.

Kunitsu-Gami: Path of the Goddess struggled with sales primarily due to a lack of pre-launch marketing and publicity, according to Capcom. This resulted in low visibility leading up to the launch, which likely hindered its ability to attract a wider audience.

Kunitsu-Gami: Path of the Goddess is a new IP for Capcom, pulling inspiration from Japanese folktales. Despite initial difficulties, the game's unique blend of action and strategy, along with its impressive art design, has garnered attention and positive feedback, setting a solid foundation for future developments and potential expansions. Capcom's eagerness to continue promoting the title indicates they believe in its long-term success and appeal within the gaming community.