Excitement bubbles up as "Succession" star Brian Cox dives into the intricate lore of the Tekken series to hype up the release of "Tekken 8." In a unique marketing move by Bandai Namco, Cox delivers a five-minute recap of the franchise's rich story, providing fans and newcomers a brief on the generational feuds and the notorious 'Devil Gene' that have defined the iconic fighting game. The collaboration has set the internet ablaze, with fans expressing their amusement and surprise over the unexpected pairing. The revered actor's venture into the video game world precedes the highly-anticipated "Tekken 8" launch on January 26 for PC, PlayStation 5, and Xbox Series X|S. This marks yet another instance where celebrities have lent their star power to video game promotions, joining the likes of Jensen Ackles, Mark Hamill, and Karl Urban who have previously contributed to the gaming scene through similar collaborations.

When is Tekken 8 releasing and on which platforms?

"Tekken 8" is set to release on January 26, for PC, PlayStation 5, and Xbox Series X|S.

"Tekken," developed and published by Bandai Namco Entertainment, is a long-standing and venerated fighting game franchise, with its first installment released in 1994. The series is renowned for its complex characters, engaging storylines revolving around the Mishima family saga, and its impact on the fighting game genre. "Tekken" games have been part of competitive gaming and have a robust global community, making it one of the best-selling video game franchises of all time. As the series has evolved, it has introduced various gameplay mechanics, including a unique control system and character-specific moves, establishing a deep strategic component that is lauded by both casual gamers and professional players.