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Borderlands Flops at the Box Office; Gearbox CEO Addresses Criticism
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Borderlands Flops at the Box Office; Gearbox CEO Addresses Criticism

Aug 12, 2024 3:40 PM

The Borderlands movie directed by Eli Roth has experienced a disastrous box office opening, garnering only $16.5 million globally. The film's performance was particularly lackluster in the U.S. and Canada, where it made $8.8 million during its debut weekend. This has drawn unfavorable comparisons to other blockbuster films, such as Deadpool, which made $96 million in its opening day alone. Despite the disappointing results and negative critical reception, Gearbox CEO Randy Pitchford is trying to remain optimistic. He highlighted on social media that the backlash indicates fans prefer the video game series to the film adaptation. Discussions have revived about the potential for a fourth Borderlands game, which Pitchford confirmed is in development by Gearbox, a company recently acquired by Take-Two Interactive for $460 million. Meanwhile, others have not held back on mocking the film’s performance on social media platforms.

nWhy did the Borderlands movie perform poorly at the box office?

The Borderlands movie struggled at the box office due to negative reviews, mediocre audience reactions, and competition from other successful films. Critics described it as a disappointment, and the initial marketing may not have resonated with fans of the video game franchise.

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Borderlands is a popular action role-playing game series known for its unique cel-shaded art style and humor. Developed by Gearbox Software, the franchise has garnered a large fanbase since its initial release in 2009. The combination of chaotic gameplay and engaging storytelling has made Borderlands a beloved title, increasing expectations for its film adaptation. However, the essence and appeal of the franchise did not translate well to the big screen, leading to stark criticism and disappointment among fans and gamers alike.



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Written by:

Samira Khan

Samira Khan is a narrative enthusiast with a keen eye for storytelling in games. Her literary approach to game criticism examines themes, character development, and plot structure, earning her a following among gamers who appreciate the art of narrating.

Read more articles from: Samira Khan

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