M3GAN 2.0, the sequel to the successful horror-comedy film, has performed poorly at the box office, earning only $10.2 million domestically and just under $7 million internationally during its opening weekend. Blumhouse CEO Jason Blum reflected on the film's launch, admitting that high initial expectations diminished as the release date approached. Despite hopes for a strong performance akin to its predecessor, M3GAN 2.0's genre switch from horror-thriller to action-comedy may have confused audiences. Critics noted the film lacked the engaged narrative that made the first movie a hit. Blum also suggested the oversaturation of horror films in the market might have contributed to the underwhelming turnout.

Why did M3GAN 2.0 flop at the box office?

The film's underperformance can be attributed to a combination of factors, including a risky genre switch that did not resonate with audiences, high expectations that weren't met, and a crowded horror market potentially limiting viewer interest.

M3GAN, the original film released in December 2022, achieved significant success with a global box office of $180 million. The first movie cleverly blended horror with humor, introducing audiences to an AI doll that turns lethal to protect its owner. Its unique premise and engaging execution quickly captured the imagination of horror fans, which set a high bar for the sequel, making the expectations surrounding M3GAN 2.0 particularly intense.