Apple caves iPhones finally get RCS
Jun 10, 2024 5:35 PMApple has announced that it will finally support Rich Communication Services (RCS) with the upcoming iOS 18 update, aligning with industry standards used by most Android devices. The announcement was made during the WWDC 2024 keynote. Although Apple will implement RCS, it will not change the color-coded messaging system iconic to iPhone users — with blue bubbles for iPhone-to-iPhone messages and green for messages sent to Android devices. RCS messages will still show up as green. This update marks a significant shift in Apple's messaging strategy, under pressure from tech giants like Google and Samsung, while maintaining its proprietary communication ecosystem.
What is RCS and why is it significant for iPhone users?RCS stands for Rich Communication Services. It's a communication protocol that provides more advanced messaging features than traditional SMS and MMS, such as higher quality media sharing, read receipts, and typing indicators. For iPhone users, incorporating RCS means they can enjoy an enhanced messaging experience with Android users, including more reliable media transfer and improved interaction features.
Relevant Background: Rich Communication Services (RCS) was developed to upgrade SMS and MMS, offering a more dynamic and interactive messaging system akin to internet-based services like WhatsApp and Facebook Messenger. Google's efforts to push RCS into the mainstream have been part of its strategy to unify messaging features across Android devices. Apple's move to support RCS is seen as a response to these industry pressures and increasing user demand for more seamless cross-platform communication.
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Alex Riverton is a seasoned journalist with over a decade of experience in the gaming industry. Known for their in-depth analysis and hands-on previews, Alex has built a reputation for insightful commentary on gameplay mechanics and storytelling in videogames.
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Stimpy commented on: 2024-06-10 18:30:03
It's about time Apple embraced RCS with the iOS 18 update, leveling up the messaging game between iOS and Android users. Maintaining the iconic blue and green bubbles adds a unique twist, keeping the iPhone charm alive while stepping into modern communication standards.
Sephiroth commented on: 2024-06-10 18:24:03
Finally seeing Apple adopt RCS is a huge win for cross-platform messaging, even if it does keep those iconic green bubbles for Android chats. It's solid proof that user demand and industry pressure can push even the big players to evolve.
N3rdo commented on: 2024-06-10 18:18:03
Finally, Apple stepping up to RCS is a game-changer for cross-platform communication, even if the green bubble stigma sticks. It’s cool to see pressure from Google and Samsung pushing Apple to enhance user experience while still keeping their signature messaging identity.
