Activision Sold AI-Generated Modern Warfare 3 Cosmetic

Activision reportedly utilized AI to create a cosmetic for Call of Duty: Modern Warfare 3, specifically tied to the Yokai’s Wrath bundle released in late 2023. This bundle, sold for 1,500 COD Points (approximately $15), included various in-game items, yet did not disclose the use of generative AI. Wired's report indicated that many 2D artists at Activision were laid off, and the remaining concept artists were forced to integrate AI into their workflow. This development raises concerns about job security and ethical implications within the gaming industry. Various video game companies, including Microsoft, Sony, and EA, are increasingly adopting AI to enhance game development efficiency and personalization.

The Yokai’s Wrath bundle is an in-game content pack released for Call of Duty: Modern Warfare 3 in December 2023. Priced at 1,500 COD Points, it included items such as an Operator skin, weapon blueprint, calling card, weapon sticker, and a loading screen.

Call of Duty: Modern Warfare 3, part of the highly popular Call of Duty series by Activision, continues the tradition of intense first-person shooter gameplay. It has a storied history of integrating both solo and multiplayer experiences, and innovations such as AI-generated content signal ongoing changes in how game assets are produced.