Activision Blizzard's Story and Franchise Development team has successfully unionised with the Communications Workers of America, seeking better working conditions amid an unstable industry marked by layoffs and company acquisitions. Employee concerns focus on fair pay, layoff protections, and AI regulations. Developers express the need for stability following significant leadership shifts and recent layoffs post-Microsoft acquisition. The union aims to establish a collective voice that addresses the disconnect between worker expectations and company practices. As unionisation efforts grow in the gaming industry, the Activision Blizzard team hopes to negotiate a contract that solidifies their rights and improves their workplace.

What do Activision Blizzard employees want from their union?

Employees seek fair pay that keeps pace with living costs, layoff protections, transparency in pay and promotions, and consideration of AI's potential impacts on job security. They also emphasize the need for a stable work environment to foster creativity.

World of Warcraft, one of Blizzard's flagship franchises, has seen tremendous success and massive expansions over the years. Following the announcement of the unionisation, the game is currently undergoing significant narrative changes, engaging players with its evolving story and features aimed at enhancing interaction, such as player housing. This reflects Blizzard's ongoing efforts to adapt to player feedback and industry trends while navigating corporate transitions and employee welfare issues.