Following the remarkable success of Wicked: For Good, Universal Pictures is exploring future developments within the Wicked franchise. The studio's chief marketing officer, Michael Moses, noted the strong demand from fans, indicating a responsibility to create more content, even as the plot of the original musical has been thoroughly explored. He mentioned that while they haven't solidified any specific project yet, initiatives are in progress. The franchise, based on Gregory Maguire's Wicked novels, has scope for expansion with stories focusing on new characters, such as Elphaba's son Liir. Meanwhile, Stephen Schwartz, the original composer, has hinted at possible adjacent stories featuring familiar characters or telling perspectives from different angles, which could include exploring the Wizard or other characters from the Wicked universe. Wicked: For Good has already achieved significant financial success, pulling in $226 million globally in its opening weekend, positioning it among the top earners of the year.

What future projects can fans expect from the Wicked franchise?

While specific projects have yet to be announced, Universal is considering various options to expand the Wicked universe. Ideas may include stories focused on new characters from the original novels or different perspectives on the existing characters and storyline. This leaves room for exciting developments that could tap into the rich narrative landscape created by Gregory Maguire.

The Wicked franchise originated from Gregory Maguire's novel series, which presents a different take on the characters and events from "The Wizard of Oz." The first musical adaptation was immensely popular, leading to a successful film version starring renowned performers like Idina Menzel and Kristin Chenoweth. The continuation of this universe through sequels or spin-offs presents a unique opportunity to further explore its themes and characters, captivating both old and new fans.