The term 'rage bait' has been declared the Oxford Word of the Year 2025, reflecting a significant shift in online engagement and content creation. Defined as online content designed to provoke anger or outrage, the term has seen a threefold increase in usage over the past year. The choice highlights the growing concerns about digital ethics and the manipulation of emotions through provocative content, which has become prevalent in today's news cycle and social media landscape. This recognition comes amidst a cultural commentary embedded in the new Superman film, where characters utilize rage bait to critique fan culture online, adding layers to its relevance in entertainment.

What is the meaning of 'rage bait'?

'Rage bait' refers to online content intentionally crafted to trigger frustration or anger in audiences, aiming to increase engagement or traffic on social media platforms. The term signifies a deeper understanding of the emotional manipulation tactics employed in digital communication.

In recent years, superhero films, especially within the DC Universe, have aimed to comment on contemporary social issues through storytelling. The latest Superman film, directed by James Gunn, integrates themes of online culture and viewers' reactions to social media content, using its narrative to invite discussions on the ethics surrounding digital engagement and the impact of rage-inducing content. This approach reflects an ongoing trend where entertainment mediums become platforms for critical societal reflections.