News Xbox 16 May 2026, 01:45 • 1 min read
Xbox rebrand: back to XBOX
Intelligence Summary
- Microsoft is leaning into nostalgia with an all-caps XBOX rebrand after a fan poll favored the classic styling.
Xbox rebrand: back to XBOX
The gaming world has recently seen an interesting development in the branding of Microsoft’s iconic platform, Xbox. Under the leadership of Xbox CEO Asha Sharma, Microsoft has decided to revise the naming of its social media accounts in a style that evokes nostalgia, switching to the all-caps version of “XBOX”. This follows a social media poll in which fans could vote for their preference between “Xbox” and “XBOX”. Of the 19,176 votes cast, 64.8% favored the all-caps version.
The poll and the results
In a clear attempt to increase engagement with Xbox’s fanbase, Asha Sharma recently held a poll on social media. The question was simple:
