Pokémon x Beats Pill speaker: release on October 15 for $149.99
Pokémon celebrates its 30th anniversary with a special Beats Pill speaker featuring Mimikyu and Pikachu. It costs $149.99 and launches October 15.
Mimikyu and Pikachu appear on the front grille. The speaker also comes with a carrying lanyard with a Poké Ball charm and special Beats x Pokémon stickers.
What happened
Pokémon is adding a new Beats collaboration to the lineup of products tied to the franchise’s 30th anniversary. The product in question is a Pokémon x Beats Pill speaker that, according to the available information, will go on sale on October 15 at 8:00 a.m. PT. The release fits into a broader anniversary campaign in which Pokémon is rolling out multiple merchandise drops and collaborations.
The speaker has been styled in Pokémon fashion and features two familiar characters on the front grille: Mimikyu and Pikachu. In addition to the design, the package includes extra accessories. The source mentions a carrying lanyard, a Poké Ball charm, and special Beats x Pokémon stickers as part of the box contents. That gives the product more than just the speaker itself, setting it apart from a standard Beats Pill release.
The suggested retail price is set at $149.99. Sales will run through Apple.com and Target, both online and in Target stores. The available information does not confirm whether Target will carry the speaker in all locations or only in select stores. No exact production run is listed either, so it is not clear whether this is an officially limited edition or simply a product that may sell out quickly.
Timeline
2026-10-14: publication of the report on the Pokémon x Beats Pill speaker, with details on price, design, and sales channels.
2026-10-15 08:00 PT: planned start of sales for the Pokémon x Beats Pill speaker via Apple.com and Target.
2026-10-15: the speaker is part of Pokémon’s 30th anniversary lineup, alongside other merchandise releases in the same celebration period.
2026-10-15: the $149.99 suggested retail price applies when the speaker becomes available.
Background
Pokémon is celebrating its 30th birthday with multiple merchandise releases and collaborations. The Beats Pill is one of the hardware products in that anniversary lineup. Pairing an audio accessory with Pokémon characters fits a pattern of anniversary products the franchise has released through different brands and retail channels.
The source does not name an exact production run and also does not confirm that the speaker is being sold as an official limited edition. It is presented as a product that could draw strong interest, but that wording remains cautious and is not the same as a hard confirmation of scarcity. That makes it important to stick to the concrete details that are confirmed: the date, time, price, and sales channels.
There is also one open detail about distribution through Target. The available information says the speaker will be sold through Target, both online and in stores, but it does not specify whether that applies to every location. So the only certainty is that Target is a sales channel, not how broadly the physical rollout will be handled.
The combination of Mimikyu and Pikachu on the front grille is a standout part of the design. Together with the Poké Ball charm and the Beats x Pokémon stickers, it forms the core of this special edition. The product name, price, and release date make it a clearly defined anniversary release within Pokémon’s 30th birthday campaign.
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Sources
- Game Rant: Pokémon 30th anniversary Beats Pill announcement