Zenless Zone Zero, MiHoYo's latest mobile game, has generated close to $100 million since its release a month ago. Despite this impressive figure, it falls short when compared to the company's earlier hits like Genshin Impact and Honkai Star Rail. The majority of this revenue comes from China, contributing nearly $69 million, with the remaining $31 million stem from Japan and other global markets. While $100 million is substantial, this is a decline in first-month earnings compared to Genshin Impact's $250 million and Honkai Star Rail's $130 million. This trend may be influenced by post-pandemic economic changes and decreased gaming expenditures, but overall, the game remains highly profitable.
How successful is Zenless Zone Zero compared to other MiHoYo games?nZenless Zone Zero has performed well, raking in nearly $100 million in its first month, but it lags behind Genshin Impact's $250 million and Honkai Star Rail's $130 million during the same period.
Zenless Zone Zero is an action-RPG from MiHoYo, known for its vibrant worlds and engaging gameplay. The game's strong start is notable, although it hasn't surpassed the monumental success of Genshin Impact, which released during the peak of the COVID-19 pandemic when gaming investments were particularly high. Genshin Impact's unique blend of open-world exploration and gacha mechanics set a high bar in the mobile gaming market, making comparisons difficult. Despite the slower start, Zenless Zone Zero continues to be a lucrative venture for MiHoYo.
Alex Riverton
Alex Riverton is a seasoned journalist with over a decade of experience in the gaming industry. Known for their in-depth analysis and hands-on previews, Alex has built a reputation for insightful commentary on gameplay mechanics and storytelling in videogames.
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Comments
Zenless Zone Zero may not have hit Genshin Impact's astronomical launch numbers, but pulling in $100 million in a month is no small feat. It’s a strong showing, especially considering the evolving market landscape post-pandemic.
Zenless Zone Zero's $100 million in the first month is impressive, but it's clear the gaming landscape has shifted since Genshin Impact's pandemic-era debut. It's still a solid win for MiHoYo, showing they can consistently create profitable and engaging games even if they don't always hit previous highs.
Zenless Zone Zero might not have hit Genshin Impact's staggering launch numbers, but it's still carving out a profitable niche for MiHoYo. Considering current global economic trends, pulling in $100 million is pretty impressive and shows the game's strong potential.